Aritzis, Fanis

Fanis Aritzis is a senior executive with a 17-year corporate career in marketing, sales, HR, and IT. He was a key figure in the Greek market launch of IQOS for PAPASTRATOS-PMI in 2016. In 2022 he also led the rebranding of United Group Southeast Europe's telecom identity from WIND to NOVA in 2022. Fanis has consulted for organizations like Coca-Cola, the Greek Ministry of Foreign Affairs, Stavros Niarchos Foundation, the National Theatre & Inditex S.A. He holds an MBA from European University Cyprus, and graduate degrees from the University of Piraeus and Athens University of Economics and Business. He is now completing a doctoral degree in artificial intelligence and consumer psychology at European International University, Paris. Fanis is a guest motivational speaker, and founder of Catharsis New You an NLP (neurolinguistic programming) start up. From 2022, he has hosted the award-winning podcast, Theater Voice Greece, on which he has held over 150 interviews with key figures in arts, literature, and business. He contributes to scientific and business journals and is the author of UNIQY-The different Unique Shape. He is an adjunct faculty member in the MSSM program at Hellenic American University.