BSBA in General Business

Business Administration

A generalist's business program that builds critical thinking and collaborative skills that are transferrable to a variety of career paths.

The Bachelor of Science in Business Administration prepares students for leadership and management roles in all types of businesses and industries. Students of this degree are exposed to diverse business functions and practices that equip them with the skills necessary to begin their careers in a broad range of settings. 

What You’ll Learn

As a student in the program, you will acquire a strong foundation of core business knowledge and skills, as well as foundational knowledge in all major business fields, such as finance, marketing and sales, and entrepreneurship. You’ll learn how to identify and analyze business opportunities and develop effective business plans, while gaining insight into issues affecting business in the 21st century.

Key knowledge areas and skills include:

  • Business law
  • Supply chain management
  • New technology ventures
  • Environmental, social, and corporate governance (ESG)
  • Corporate Finance
  • Marketing management
Career Prospects

As a business administration student, you’ll acquire the tools, skills, and knowledge to begin your career in multiple disciplines such as human resources, operations, sales, marketing, business analysis, and finance.

BSBA in General Business

General Business

  • Business Core Curriculum

    13 courses | 39 credits

  • Courses in the Major

    8 courses | 24 credits

  • General Education

    14 courses | 40 credits

  • Free Electives

    6 courses | 18 credits

Business Core Curriculum

Business Core Required

9 courses | 27 credits

  • Introduction to Accounting and Costing
  • Advanced Microeconomic Theory
  • Advanced Macroeconomic Theory
  • Principles of Management
  • Principles of Marketing
  • Principles of Business Finance
  • Business Analytics for Decision Making
  • Human Resource Management
  • Business Capstone
Business Core Electives (select 4)

4 courses | 12 credits

  • Organizational Behavior
  • Management Information Systems
  • Operations Management & Performance
  • Project Management for Business
  • Internship

General Business Major

General Business Major Required

7 courses | 21 credits

  • Marketing Management
  • Business Law
  • Supply Chain Management
  • ESG in Business
  • New Technology Ventures
  • Advanced Corporate Finance
  • Foundations of European Business
General Business Electives (select 1)

1 course | 3 credits

  • Advanced Accounting and Financial Statements Analysis
  • Small Business Management
  • Project Management for Business
  • Sales Management
  • Market Psychology & Consumer Behavior
  • Market Research for Consumer Insights
  • Entrepreneurship and Now Ventures
  • Management Information Systems
  • Organization Behavior
  • Operations Management & Performance


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