e-Commerce Major

Requirements - 6 courses / 18 credits (36 ECTS)

Introduces students to digital economy, electronic commerce and electronic business operations. Most commonly encountered applications, business models, and entrepreneurial activities are explained both from technological and business perspectives. Essential components for building successful electronic commerce applications and business activities, capabilities and advantages of e-commerce technologies (i.e., how e-commerce technologies give birth to e-business, and the key information for Internet start-ups) will be also covered. Prerequisite(s): BUS340; Co-requisite(s): BUS375, BUS385. Credits: 3

The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding, but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisite(s): BUS220, BUS350, BUS375, BUS395, EC300. Credits: 3

Students are introduced to the sphere of user experience. The course mainly focuses on product usability and user experience in accessibility and platform architectural design. This course aims to design equity, thoughtful design approaches for users, and building brand patterns which User Experience Designers utilize to create an explicit online user experience. Interface design, desirability, usefulness, and information styles are the interactive experiences users meet while using a product or a service, making students think either as a user or a User Experience Designer. Prerequisite(s): BUS320, BUS340, BUS375, PSY260, EC300. Credits: 3

In this course, students are called to master their skills in problem-solving and develop an outstanding customer service approach. Specifically, quality standards in customer service, customer loyalty, customer surveys, and relevant metrics for service improvement and strategies for recapturing lost customers are expected to provide exceptional customer service performance. The meaning of skill refinement and the vital role of training in customer service is also given to the students to comprehend and complete the essentials of customer service management. Prerequisite(s): BUS320, BUS375, EC320; Co-requisite(s): MK330. Credits: 3

Introduces programming using an object-oriented language. The course emphasizes problem solving and structured programming. Students completing the course should be able to: setup and use a visual software development environment; analyze and explain the behavior of simple programs involving the fundamental programming constructs covered by this unit; and modify and expand short programs that use standard conditional and iterative control structures and functions. Students design, implement, test, and debug a program that uses each of the following fundamental programming constructs: basic computation, simple I/O, standard conditional and iterative structures, and the definition of functions and write simple applications. Prerequisite(s): None. Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320, EC320; Co-requisite(s): EC330. Credits: 3

Electives – 2 courses / 6 credits (12 ECTS)

With an enormous campaign and strict regulations about security and protection of personal data shared on the web, e-commerce security systems are dynamic. Likewise, payment systems have become sophisticated assuring multi-level security for data protection. This course is designed to familiarize students with the modern technologies on secure online payments and communications, the architecture, and the regulatory framework of payments systems. Prerequisite(s): BUS340, EC300. Credits: 3

Introduces the fundamental concepts and principles of designing, implementing and administering databases. Upon completion of the course students should be able to create logical data models of medium complexity, design the tables of a database and create the queries and reports required for using the database. Concepts such as normalization, concurrent processing, database administration, data distribution, integrity and security are thoroughly examined. SQL language as a data modeling and query language is also presented and the basic expressions are introduced. Prerequisite(s): IT150. Credits: 3

Provides an overview of the retailing industry in a dynamic and changing environment. Examines changing customer demographics and needs, shopping behaviors, and how retailers are reacting to satisfy these changes. Topics covered include retailing decision-making process, pricing, store operation and management, merchandise assortment and pricing, store location and layouts, advertising and sales communication, consumer analysis, retail information systems, and retailing accounting and control. Prerequisite(s): BUS220, BUS320, MK330. Credits: 3

Concentrates on the management of sales forces, sales analysis, forecasting techniques, account and territory management, negotiations, integrating personal computers into the sales function, and computer simulation of the decision processes. The course also covers topics such as the integration of promotional strategies into the marketing mix of behavioral and database foundations for promotional strategies, the application of information-based technologies and tools for analysis, as well as the allocation of promotional resources. Prerequisite(s): GE105, GE106, BUS320, MK330. Credits: 3

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