Entrepreneurship Major

Requirements - 8 courses / 24 credits (48 ECTS)

Introduces special topics and themes related to issues of ‘Values, Ethics & Social Responsibility’. This interdisciplinary course focuses one of several different disciplines each term, with professors from across the disciplines presenting the material from the perspective of their subject areas. The course involves discussion and critical analysis of various case studies and issues, which will be explored by students from the perspective of their own communities and cultures. The course also explores how differences in world view affect the wider communities. Prerequisites: GE105, GE106; Co-requisite: GE115 Credits: 3
Addresses various aspects of global entrepreneurship and the opportunities available to start-ups and small businesses in the global environment. It explores the opportunities that entrepreneurs create, the challenges they encounter, and the ways in which they exploit opportunities and address challenges to conduct business across national borders and cultures. This course also examines entrepreneurship across different countries and cultures and the role of cross-cultural customs and institutional networks in affecting global and immigrant entrepreneurship. Prerequisite(s): GE105, GE106; Co-requisite(s): BUS305 Credits: 3
Emphasizes the major theories, practices, motivations, and leadership examples and responses to change in organizations. The course provides a comprehensive, in-depth analysis of the field of organizational behavior, surveys and analyzes the major theories and approaches to organizational theory, and emphasizes an understanding of organizational behavior as a phenomenon. Prerequisite(s): GE105, GE106, GE115, BUS305 Credits: 3
Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): GE105, GE106; Co-requisite(s): BUS305 Credits: 3
Provides best practices and hands-on experience on the usage of the leading Social Media & Digital Marketing tools employed by contemporary businesses for promoting products, engaging customers and relevant stakeholders. In the era of technology consumerization, this course will give students a head start by exposing them to the basics of the configuration and technical implementation of the leading Social Networking, Social Analytics, Online Advertising, and Web Content Management platforms. Prerequisite(s): IT100, BUS/IT340 Credits: 3
Provides the basic theoretical models on innovation such as open, disruptive and business model innovation, combined with global best practices and scientific methods to guide new product development leaders and their teams throughout the product development cycle. The course emphasis is on the models, skills and techniques necessary for delivering a customer and market driven product vision, building an energized cross functional product development team, and achieving strategic product focus by identifying priorities and making the right trade-offs. Prerequisite(s): IT100, BUS/IT340 Credits: 3
Provides students with the necessary tools and real life business practices in order to put in practice their innovative ideas which they will develop throughout the minor. Students will work in a computer based simulation game in order to run their own virtual company, gaining hands-on experience of the challenges of business and entrepreneurship. The simulation focuses on having students conduct market, competitive and environmental analysis in order to take appropriate actions with respect to the organization, sales and marketing, finance and operations. Prerequisite(s): GE113, BUS205, GE/BUS310, BUS360, BUS363, BUS365, BUS368 Credits: 3
Provides an understanding of the ideation process which leads to product, service or business model development. Making use of modern hands-on learning techniques, the course interplays the fundamentals of innovation along with the perspectives of artists, marketers and practitioners who shape novel concepts and create successful brands. The course curriculum is divided into three modules, i.e., idea generation, assessment and prototyping. Key topics include but are not limited to semiotics, process of developing music ideas, idea visualization, international marketing determinants, the process of decision making, business plans crafting and pitching strategies. Prerequisite(s): GE105, GE106 Credits: 3

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