Minors in the BSBA Program

Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): GE105, GE106, BUS305, BUS368 Co-requisite(s): BUS375. Credits: 3

This course is designed to equip students with knowledge on starting and managing cutting-edge technology entrepreneurial ventures. Business strategy concepts, market awareness, new technologies, enterprise models for innovative projects and start-ups, resource management, and financing comprise this entrepreneurial specialization for technological innovation in several business industries. Information technology, artificial intelligence, biotechnology, and biomedical sciences are some of the many disciplines from which students acquire indispensable learning and become innovative technology venture evangelists. Prerequisite(s): GE105, GE106, BUS305, BUS360, BUS368, BUS375. Credits: 3

This course is developed to provide an overview of the financial outline and forms for start-up companies and entrepreneurial ventures. Entrepreneurial Finance includes the fundamentals of financial planning and relevant theories, concepts, and tools for the efficient financial management of entrepreneurial organizations. Also, by focusing on the initial stages of company development and current technology-built ventures, students acquire a comprehensive knowledge of financing new ventures, managing resources and venture capitals, and analyzing the micro-economic environment. Prerequisite(s): BUS220, BUS330. Credits: 3

This course is developed to provide a comprehensive understanding of the Artificial Intelligence (AI) role in entrepreneurial ventures. At the same time, Digital Innovation introduces new cutting-edge transformations within organizations and businesses. Students learn to rethink and redesign organizational procedures, convey strong organizational digital culture, assimilate technology and processes, and create improved end-to-end customer experiences – all to stimulate competitiveness and revolutionize how we collect and utilize any data to help an organization grow. Prerequisite(s): GEN100, BUS340. Credits: 3

Provides the basic theoretical models on innovation such as open, disruptive and business model innovation, combined with global best practices and scientific methods to guide new product development leaders and their teams throughout the product development cycle. The course emphasis is on the models, skills and techniques necessary for delivering a customer and market driven product vision, building an energized cross functional product development team, and achieving strategic product focus by identifying priorities and making the right trade-offs. Prerequisite(s): GE105, GE106, BUS305, BUS310, BUS350, BUS368, BUS375, BUS395, BUS396; Co-req: BUS367. Credits: 3

Provides students with the necessary tools and real life business practices in order to put in practice their innovative ideas which they will develop throughout the minor. Students will work in a computer based simulation game in order to run their own virtual company, gaining hands-on experience of the challenges of business and entrepreneurship. The simulation focuses on having students conduct market, competitive and environmental analysis in order to take appropriate actions with respect to the organization, sales and marketing, finance and operations. Prerequisite(s): GE105, GE106, GE270, MATH90, PSY260, BUS305, BUS220, BUS310, BUS330, BUS350, BUS362, BUS368, BUS375, BUS395, BUS396; Co-req: BUS365. Credits: 3

Introduces students to digital economy, electronic commerce and electronic business operations. Most commonly encountered applications, business models, and entrepreneurial activities are explained both from technological and business perspectives. Essential components for building successful electronic commerce applications and business activities, capabilities and advantages of e-commerce technologies (i.e., how e-commerce technologies give birth to e-business, and the key information for Internet start-ups) will be also covered. Prerequisite(s): BUS340; Co-requisite(s): BUS375, BUS385. Credits: 3

The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding, but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisite(s): BUS220, BUS350, BUS375, BUS395, EC300. Credits: 3

Students are introduced to the sphere of user experience. The course mainly focuses on product usability and user experience in accessibility and platform architectural design. This course aims to design equity, thoughtful design approaches for users, and building brand patterns which User Experience Designers utilize to create an explicit online user experience. Interface design, desirability, usefulness, and information styles are the interactive experiences users meet while using a product or a service, making students think either as a user or a User Experience Designer. Prerequisite(s): BUS320, BUS340, BUS375, PSY260, EC300. Credits: 3

In this course, students are called to master their skills in problem-solving and develop an outstanding customer service approach. Specifically, quality standards in customer service, customer loyalty, customer surveys, and relevant metrics for service improvement and strategies for recapturing lost customers are expected to provide exceptional customer service performance. The meaning of skill refinement and the vital role of training in customer service is also given to the students to comprehend and complete the essentials of customer service management. Prerequisite(s): BUS320, BUS375, EC320; Co-requisite(s): MK330. Credits: 3

Introduces programming using an object-oriented language. The course emphasizes problem solving and structured programming. Students completing the course should be able to: setup and use a visual software development environment; analyze and explain the behavior of simple programs involving the fundamental programming constructs covered by this unit; and modify and expand short programs that use standard conditional and iterative control structures and functions. Students design, implement, test, and debug a program that uses each of the following fundamental programming constructs: basic computation, simple I/O, standard conditional and iterative structures, and the definition of functions and write simple applications. Prerequisite(s): None. Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320, EC320; Co-requisite(s): EC330. Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320; Co-req: BUS385. Credits: 3

Introduces students to the theory, applications and practices of marketing research. Topics include the development of marketing research plans; the significance of marketing research to business organizations; the application of marketing research techniques to marketing policies and planning. How information is used to identify marketing opportunities and problems, and to generate, refine, and evaluate marketing actions and performance are also covered. Prerequisite(s): GE105, GE106, PSY260, BUS320. Credits: 3

Throughout this module, students explore several topics as locating new customers, forecasting sales, devising market segmentation, and measuring customer loyalty through data collection and analysis. With a focus on the fundamentals of market data analysis, specifically, the importance of targeting the right customers for whatever product or service people are selling, students will see how marketing campaigns succeed or fail based on targeting. Finally, some insights into the technologies and methods currently used for supporting marketing campaigns are given in this course. Prerequisite(s): BUS320, BUS340, BUS385. Credits: 3

Concentrates on the management of sales forces, sales analysis, forecasting techniques, account and territory management, negotiations, integrating personal computers into the sales function, and computer simulation of the decision processes. The course also covers topics such as the integration of promotional strategies into the marketing mix of behavioral and database foundations for promotional strategies, the application of information-based technologies and tools for analysis, as well as the allocation of promotional resources. Prerequisite(s): GE105, GE106, BUS320, MK330; co-req: MK350. Credits: 3

Enables students to recognize pertinent principles of marketing and apply them within a managerial decision-making environment. The course examines the marketing planning process, strategic marketing, and the effective implementation of marketing plans. The course also integrates the principles of advertising, retailing, sales, and research, in relation to the marketing mix in order to establish an overall framework for effective management at all levels of marketing functions. Prerequisite(s): BUS305, BUS320, MK330; Co-req: MK460. Credits: 3

Offers students a comprehensive framework for the development and application of realistic competitive marketing strategies, encouraging students to draw from the integrated knowledge they have developed throughout their major. Sharpens students’ critical and strategic thinking competencies through the presentation and analysis of contemporary topics and advanced marketing cases. Prerequisite(s): BUS320, MK330, MK440; Co-req: MK440. Credits: 3

Discusses the operations and management of food and beverage. It is designed to provide students with the necessary knowledge to operate food and beverage establishments. Throughout the course students have the chance to acquire hands on experience on the processes and procedures of effective food and beverage control systems in areas such as budgeting, menu management, menu pricing, computer applications, and service quality. Students get the opportunity to gain practical experience in a restaurant environment as part of the course and thus prepare for the Industry Placement course. Prerequisite(s): GE105, GE106, GE270, IT100, MATH90, PSY260, BUS305, BUS220, BUS310, BUS320, BUS330, BUS350, BUS368, BUS375, HM150. Credits: 3

This course offers a comprehensive and particular set of management fundamentals in the hospitality industry. Hospitality scheduling, property operations, reservations planning, quality and procurement management, human resources deployment, inventory control, hospitality marketing approaches, and interrelationships among several departments are the main concepts of hospitality management and its relevant principles for business advancement. Prerequisite(s): GE105, GE106, GE270, IT100, MATH90, PSY260, BUS305, BUS220, BUS310, BUS320, BUS330, BUS350, BUS368; co-req: BUS375. Credits: 3

Housekeeping management has been a vital administration process and operation in the hospitality industry. Housekeeping is a compilation of household needs. It is imperative for a successful manager to develop skills in safety and health conditions, laundry and in-house furnishing, scheduling, and monitoring of all cleaning activities of the hotel – from selecting and maintaining fabrics and floor coverings to organizing the equipment of the rooms. The details set the tone of an exceptional guest review, and housekeeping management is such a detail. Prerequisite(s): GE105, GE106, GE270, IT100, MATH90, PSY260, BUS305, BUS220, BUS310, BUS320, BUS330, BUS350, BUS368, BUS375; co-req: BUS390. Credits: 3

Hotel Information Systems is a course to acquaint students with hotel management systems (PMS) in order to manage day-to-day property operations. Specifically, a PMS covers a wide range of all activities from the front desk operations and housekeeping to billing and room analytics and any kind of reporting. Mainly cloud-based, PMS has been a critical investment for any hospitality business and the perfect software tool for coordinating all stakeholders efficiently. Prerequisite(s): GE105, GE106, IT100, MATH90, PSY260, BUS305, BUS220, BUS310, BUS320, BUS330, BUS340, BUS350, BUS368, BUS375, BUS385. Credits: 3

The front office of a hotel is the showcase in the hospitality business. Guests have their check-in, fill in their registration form for their accommodation, are assigned to their rooms, receive suggestions about the area and places to explore and visit, do their check-out, and balance their bills. Still, there are many more duties for Front Desk Agents, who are the first people that guests greet upon their arrival and the last to say goodbye upon their departure. They provide concierge services to guests’ tailor-made needs, link guests with the property manager or any department, handle guest complaints, and are always on alert in case of emergency. Finally, accounting and room reports, budgeting and reservation statistics, and yield management are also included in their daily tasks. Prerequisite(s): HM150; Co-req: HM299. Credits: 3

As part of this course students work at organizations involved in the hospitality and/or tourism industry. Having completed their taught courses, they should undertake a three-month internship. The purpose is to familiarize themselves with the current practices which are implemented by the particular sector, to develop skills that will contribute towards their future employment and their employability, as well as to apply the knowledge they have gained throughout their studies. Students will choose an organization /hospitality unit under the supervision of their Professors. They have the option to choose either between the hospitality-lodging sector i.e. hotels, or the travel and tourism sector i.e. conference centers, tour operators.Prerequisite(s): HM122, HM210, HM300, HM310, BUS320. Credits: 3

This course offers an advanced knowledge understanding and case study applications of accounting and financial statement analysis. Balance sheets, cash flows, income statements, financial risk, rates of return, and investment rates are some of the concepts that students are called to analyze for providing financial performance and relevant annual reports. Other topics include planning and forecasting, budgeting, ratio analysis, evaluation of the financial position, and working capital management. Prerequisite(s): GE105, IT100, MATH90, PSY260, BUS220. Credits: 3

{slider=FI404 Advanced Corporate Finance}

Concentrates on how to use financial concepts and techniques to solve practical business problems. Specifically, the course analyzes the role of a financial manager in making decisions regarding capital budgeting and the cost of capital. Capital structure, dividend policy, mergers and acquisitions, and the interaction between financing and investment decisions under varying conditions of certainty and uncertainty are also discussed. Prerequisite(s): GE105, GE106, IT100, MATH90, BUS250, BUS251, BUS330. Credits: 3

Probability determination, trends, and patterns for forecast modeling are given in the Statistics for Finance course. Students get familiar with statistical methods and processes for financial forecasting to eliminate risks and predict future finance for effective financial decision-making. Both qualitative and quantitative models in forecasting approaches provide students with the necessary skills and expertise for statistical and data analysis for operational and effective business strategies. Prerequisite(s): PSY260, BUS330; Co-req: FI412. Credits: 3

Introduces students to the organization, functions, and managements of financial markets and institutions. Topics include the structure of financial markets and institutions, the management of assets and liabilities of institutions, the financial instruments and products offered for borrowing and investing, the flow of funds, the term structure of interest rates, and the effects of economic conditions and government policies on the performance of financial institutions and markets. Prerequisite(s): FI300; co-req: FI404. Credits: 3

Analyzes the concepts and principles of financial investments including the different types of securities issued by government and business. The course also examines the structure and operations of equity securities markets, portfolio construction, revision and measurement of performances, as well as the Capital Asset Pricing Model, the Arbitrage Pricing Theory, and the development of investment strategies and control. Prerequisite(s): FI300, FI404, FI406. Credits: 3

This is an advanced course in Project Management which drills down into the more applied aspects of project planning and progress reporting. Students will learn how to apply tools and techniques which will help them effectively complete projects. The course combines theory with case studies and requires hands-on work for the completion of in-class workshops and project assignments. Topics include work Breakdown Structures (WBS), stakeholder analysis and management, project scheduling, duration & cost forecasting, PERT simulations, progress measurement, earned value management (EVM), and project audits. Prerequisite(s): GE105, GE106, MATH90, BUS305, BUS350; co-req: BUS395. Credits: 3

Familiarizes students with the use of popular Project Management Information Systems that support planning, executing and monitoring of projects. The course offers hands-on training on PMIS systems such as MS-Project and Primavera and moves from the basics of setting-up and tracking projects to more practical tips and techniques for using more advanced functionality. A large part of this course takes place in a computer lab. Prerequisite(s): PM396, BUS340. Credits: 3

Focuses on the human side of Project Management. The course prepares students for managing the dynamics of cross-functional project teams and for balancing effectively the often-conflicting interests of project stakeholders. The main purpose of the course is to help students understand, analyze and develop their own effectiveness when it comes to managing project-based work. Topics in this course are: project leadership, emotional intelligence, mentoring & coaching, effective delegation, team motivation, conducting project meetings, managing stakeholders, project communication and project marketing. Prerequisite(s): BUS310, BUS395; Co-req: BUS390. Credits: 3

Provides students with a thorough understanding of Risk Management as a systematic, iterative approach which includes risk planning, identification, qualitative analysis, quantitative analysis, response planning, and monitoring & control. Topics covered in this course are techniques in identifying risks (brainstorming, reviewing historical data, affinity diagrams, and expert interviews), quantitative and qualitative risk analysis (Monte Carlo simulations, decision tree analyses, probability/impact matrices, expected value), and the crafting and execution of risk response strategies and techniques. Prerequisite(s): GE105, GE106, MATH90, BUS305, BUS350, BUS395, PM396; Co-req: PM440. Credits: 3

Explores the characteristics of negotiation situations, interdependencies, value creation from potential clients, minor strategies for conflict management all within the context of Project Management. It addresses how negotiations occur to resolve a conflict of interest between two or more parties throughout a project’s lifecycle. Students learn the advantages and disadvantages of negotiation strategies and the appropriate utility of each strategy, given the type of conflict and situation in which the dispute occurs. Exercises and case analyses are used to illustrate important concepts. Topics also include consulting competencies, communication skills in consulting, psychology in consulting, research methods, and law & ethics. Prerequisite(s): GE105, GE106, MATH90, BUS305, BUS350, BUS368, BUS375, BUS395. Credits: 3

Based on PMI’s/IPMA’s Standard for Project Management as well as on Project Management Competence Baseline Model. It presents competencies such as Basics Project Management, Methods and Techniques, Organizational Competence, Social Competence, General Management, Personal Attitudes, and General Impression (logic, transparency, and balanced judgment), knowledge areas, process groups and processes of project management as described in the Project Management Book of Knowledge (PMBOK) in a structured way that will help students master the PMI/IPMA terminology and concepts. The course also covers topics of integration, project variables such as scope, time, cost and quality, Human Resource Communications, Communications Management, Risk Management, Procurement Management, and Professional Responsibility. Students who successfully complete this course will be well equipped to succeed in the professional certifications exam offered by the International Project Management Association (IPMA–Level D Certification) and Project Management Institute (PMI–CAPM Certification). Prerequisites: BUS375, BUS390, PM396; Co-req: PM400. Credits: 3

Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): GE105, GE106, BUS305, BUS368 Co-requisite(s): BUS375 . Credits: 3

The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding, but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisite(s): BUS220, BUS350, BUS375, BUS395, EC300. Credits: 3

Throughout this module, students explore several topics as locating new customers, forecasting sales, devising market segmentation, and measuring customer loyalty through data collection and analysis. With a focus on the fundamentals of market data analysis, specifically, the importance of targeting the right customers for whatever product or service people are selling, students will see how marketing campaigns succeed or fail based on targeting. Finally, some insights into the technologies and methods currently used for supporting marketing campaigns are given in this course. Prerequisite(s): BUS320, BUS340, BUS385. Credits: 3

Introduces students to the organization, functions, and managements of financial markets and institutions. Topics include the structure of financial markets and institutions, the management of assets and liabilities of institutions, the financial instruments and products offered for borrowing and investing, the flow of funds, the term structure of interest rates, and the effects of economic conditions and government policies on the performance of financial institutions and markets. Prerequisite(s): FI300; co-req: FI404. Credits: 3

Provides students with a thorough understanding of Risk Management as a systematic, iterative approach which includes risk planning, identification, qualitative analysis, quantitative analysis, response planning, and monitoring & control. Topics covered in this course are techniques in identifying risks (brainstorming, reviewing historical data, affinity diagrams, and expert interviews), quantitative and qualitative risk analysis (Monte Carlo simulations, decision tree analyses, probability/impact matrices, expected value), and the crafting and execution of risk response strategies and techniques. Prerequisite(s): GE105, GE106, MATH90, BUS305, BUS350, BUS395, PM396; Co-req: PM440. Credits: 3

Offers students a comprehensive framework for the development and application of realistic competitive marketing strategies, encouraging students to draw from the integrated knowledge they have developed throughout their major. Sharpens students’ critical and strategic thinking competencies through the presentation and analysis of contemporary topics and advanced marketing cases. Prerequisite(s): BUS320, MK330, MK440; Co-req: MK440. Credits: 3