Minors in the BSBA Program

This course explores crucial aspects of managing small business enterprises. It emphasizes the identification and analysis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions. Prerequisite(s): BUS305, BUS220, 1 E-core class Credits: 3

Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): GE105, GE106, BUS305, BUS368 Co-requisite(s): BUS375. Credits: 3

This course is designed to equip students with knowledge on starting and managing cutting-edge technology entrepreneurial ventures. Business strategy concepts, market awareness, new technologies, enterprise models for innovative projects and start-ups, resource management, and financing comprise this entrepreneurial specialization for technological innovation in several business industries. Information technology, artificial intelligence, biotechnology, and biomedical sciences are some of the many disciplines from which students acquire indispensable learning and become innovative technology venture evangelists. Prerequisite(s): GE105, GE106, BUS305, BUS360, BUS368, BUS375. Credits: 3

This course is developed to provide an overview of the financial outline and forms for start-up companies and entrepreneurial ventures. Entrepreneurial Finance includes the fundamentals of financial planning and relevant theories, concepts, and tools for the efficient financial management of entrepreneurial organizations. Also, by focusing on the initial stages of company development and current technology-built ventures, students acquire a comprehensive knowledge of financing new ventures, managing resources and venture capitals, and analyzing the micro-economic environment. Prerequisite(s): BUS220, BUS330. Credits: 3

This course is developed to provide a comprehensive understanding of the Artificial Intelligence (AI) role in entrepreneurial ventures. At the same time, Digital Innovation introduces new cutting-edge transformations within organizations and businesses. Students learn to rethink and redesign organizational procedures, convey strong organizational digital culture, assimilate technology and processes, and create improved end-to-end customer experiences – all to stimulate competitiveness and revolutionize how we collect and utilize any data to help an organization grow. Prerequisite(s): GEN100, BUS340. Credits: 3

This course is designed to help students develop entrepreneurial management and innovate and manage opportunities in several types of organizations, i.e., large firms, SMEs, start-ups, etc. Foundations of Entrepreneurial Management is a practical compilation of change management, entrepreneurial leadership, people operations, and team building – a set of entrepreneurial approaches for cultivating a creative management style based on contemporary organizational needs and entrepreneurial innovation structures. Prerequisite(s): 1 E-core class Credits: 3

Provides the basic theoretical models on innovation such as open, disruptive and business model innovation, combined with global best practices and scientific methods to guide new product development leaders and their teams throughout the product development cycle. The course emphasis is on the models, skills and techniques necessary for delivering a customer and market driven product vision, building an energized cross functional product development team, and achieving strategic product focus by identifying priorities and making the right trade-offs. Prerequisite(s): Any E-core class Credits: 3

Provides students with the necessary tools and real-life business practices in order to put in practice their innovative ideas which they will develop throughout the minor. Students will work in a computer-based simulation game in order to run their own virtual company, gaining hands-on experience of the challenges of business and entrepreneurship. The simulation focuses on having students conduct market, competitive and environmental analysis in order to take appropriate actions with respect to the organization, sales and marketing, finance and operations. Prerequisite(s): Any E-core class Credits: 3

The course introduces students to EU established policies, EU business basic concepts, principles, management, objectives, and contemporary issues of business organizations. It covers a wide range of topics including, conducting business nationally and internationally, ethics and social responsibility of business enterprises, Greek and European economy, Organizational culture, economy, and society of EU-27, Entrepreneurship and how to start a new business in EU, marketing, and consumer behaviorism.
Prerequisite(s): None Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320; Co-req: BUS385. Credits: 3

Introduces students to the theory, applications and practices of marketing research. Topics include the development of marketing research plans; the significance of marketing research to business organizations; the application of marketing research techniques to marketing policies and planning. How information is used to identify marketing opportunities and problems, and to generate, refine, and evaluate marketing actions and performance are also covered. Prerequisite(s): GE105, GE106, PSY260, BUS320. Credits: 3

Concentrates on the management of sales forces, sales analysis, forecasting techniques, account and territory management, negotiations, integrating personal computers into the sales function, and computer simulation of the decision processes. The course also covers topics such as the integration of promotional strategies into the marketing mix of behavioral and database foundations for promotional strategies, the application of information-based technologies and tools for analysis, as well as the allocation of promotional resources. Prerequisite(s): GE105, GE106, BUS320, MK330; co-req: MK350. Credits: 3

Enables students to recognize pertinent principles of marketing and apply them within a managerial decision-making environment. The course examines the marketing planning process, strategic marketing, and the effective implementation of marketing plans. The course also integrates the principles of advertising, retailing, sales, and research, in relation to the marketing mix in order to establish an overall framework for effective management at all levels of marketing functions. Prerequisite(s): BUS305, BUS320, MK330; Co-req: MK460. Credits: 3

Offers students a comprehensive framework for the development and application of realistic competitive marketing strategies, encouraging students to draw from the integrated knowledge they have developed throughout their major. Sharpens students’ critical and strategic thinking competencies through the presentation and analysis of contemporary topics and advanced marketing cases. Prerequisite(s): BUS320, MK330, MK440; Co-req: MK440. Credits: 3

Provides the basic theoretical models on innovation such as open, disruptive and business model innovation, combined with global best practices and scientific methods to guide new product development leaders and their teams throughout the product development cycle. The course emphasis is on the models, skills and techniques necessary for delivering a customer and market driven product vision, building an energized cross functional product development team, and achieving strategic product focus by identifying priorities and making the right trade-offs. Prerequisite(s): 1 M-core class Credits: 3

The course introduces students to EU established policies, EU business basic concepts, principles, management, objectives, and contemporary issues of business organizations. It covers a wide range of topics including, conducting business nationally and internationally, ethics and social responsibility of business enterprises, Greek and European economy, Organizational culture, economy, and society of EU-27, Entrepreneurship and how to start a new business in EU, marketing, and consumer behaviorism. Prerequisite(s): None Credits: 3

Introduces students to the distinct thought and application of services marketing. Focuses on issues of service design, service quality, service recovery and the special characteristics of services offerings and clients. Enables students to develop academic understanding, and technical skills in marketing service offerings. Prerequisite(s): 1 M-core class Credits: 3

Provides thorough coverage of the pre-eminent importance of the business-to-business marketing activities for producers and distributors of all classes of goods and services. Explores the nature of organizational markets, the practices of purchasing decision-makers in a wide range of business contexts, and the nature of the relationships developed and nurtured. Highlights the differences between industrial and consumer marketing and offers students knowledge of the tools and concepts of business-to-business marketing. Prerequisite(s): 1 M-core class Credits: 3

Introduces students to the concepts of public relations as well as to advertising techniques used by businesses to promote their products. Topics to be discussed include the history, philosophy, theories of public relations, and how public relations constitute an important function of business enterprises. The second part of this course analyzes the nature and scope of advertising and its place within marketing strategies as well as its importance in management decision-making. Prerequisite(s): 1 M-core class Credits: 3

This course offers an advanced knowledge understanding and case study applications of accounting and financial statement analysis. Balance sheets, cash flows, income statements, financial risk, rates of return, and investment rates are some of the concepts that students are called to analyze for providing financial performance and relevant annual reports. Other topics include planning and forecasting, budgeting, ratio analysis, evaluation of the financial position, and working capital management. Prerequisite(s): GE105, IT100, MATH90, PSY260, BUS220. Credits: 3

Concentrates on how to use financial concepts and techniques to solve practical business problems. Specifically, the course analyzes the role of a financial manager in making decisions regarding capital budgeting and the cost of capital. Capital structure, dividend policy, mergers and acquisitions, and the interaction between financing and investment decisions under varying conditions of certainty and uncertainty are also discussed. Prerequisite(s): BUS220, BUS330, BUS385 Credits: 3

Introduces students to the organization, functions, and managements of financial markets and institutions. Topics include the structure of financial markets and institutions, the management of assets and liabilities of institutions, the financial instruments and products offered for borrowing and investing, the flow of funds, the term structure of interest rates, and the effects of economic conditions and government policies on the performance of financial institutions and markets. Prerequisite(s): FI300; co-req: FI404. Credits: 3

Explains what derivatives are and how they can be prudently used within the context of any underlying business activities. The course introduces the wide range of markets for financial derivatives and offers a broad overview of different types of derivatives, such as futures, options, swaps, and structured products-while focusing on the principles that determine market prices. Finally, the course explores the importance of financial derivatives to risk management in a corporate setting. Prerequisite(s): BUS220, BUS330, BUS385 Credits: 3

Mergers, Acquisitions and Restructuring are an important part of a company’s list of actions that may lead to its corporate goals. Strategies and tactics will be analyzed in detail. The purpose of this course is to identify the perspectives that an organization might have by applying the above actions. Issues such as measuring and creating value will be developed. Finally, consideration in financial planning and restructuring will be examined. Prerequisite(s): BUS220, BUS330, BUS385 Credits: 3

This course is developed to provide an overview of the financial outline and forms for start-up companies and entrepreneurial ventures. Entrepreneurial Finance includes the fundamentals of financial planning and relevant theories, concepts, and tools for the efficient financial management of entrepreneurial organizations. Also, by focusing on the initial stages of company development and current technology-built ventures, students acquire a comprehensive knowledge of financing new ventures, managing resources and venture capitals, and analyzing the micro-economic environment. Prerequisite(s): BUS305, BUS220, BUS330 Credits: 3

The course introduces students to EU established policies, EU business basic concepts, principles, management, objectives, and contemporary issues of business organizations. It covers a wide range of topics including, conducting business nationally and internationally, ethics and social responsibility of business enterprises, Greek and European economy, Organizational culture, economy, and society of EU-27, Entrepreneurship and how to start a new business in EU, marketing, and consumer behaviorism. Prerequisite(s): None Credits: 3

Organizational performance breaks its limits when technology comes into the equation of business progress. Emerging technologies in financial technology services (i.e., blockchain, data analytics, hybrid clouding, artificial intelligence, and other innovation catalysts towards financial advancement) have been prominent in digital finance. As streamline reporting is inadequate for financial operations, emerging technologies come into financial management, leading a business to growth. Prerequisite(s): FI404, FI406, FI420 Credits: 3  

Students acquire the skills to specialize their financial learnings on real-estate and income-producing property assets in this course. Investing in real estate enhances the valuation and capitalization awareness of individuals and organizations. Debt finance, real estate financial reporting, and analysis of for-profit forecasting and investment return are a few of the key concepts in economic theory to adopt a mindset of a real-estate tycoon. Prerequisite(s): FI300, FI420, FI430 Credits: 3

Probability determination, trends, and patterns for forecast modeling are given in the Statistics for Finance course. Students get familiar with statistical methods and processes for financial forecasting to eliminate risks and predict future finance for effective financial decision-making. Both qualitative and quantitative models in forecasting approaches provide students with the necessary skills and expertise for statistical and data analysis for operational and effective business strategies. Prerequisite(s): FI300, FI404, FI420 Credits: 3

Analyzes the concepts and principles of financial investments including the different types of securities issued by government and business. The course also examines the structure and operations of equity securities markets, portfolio construction, revision and measurement of performances, as well as the Capital Asset Pricing Model, the Arbitrage Pricing Theory, and the development of investment strategies and control. Prerequisite(s): FI300, FI404, FI406 Credits: 3

Introduces students to generic management theories, principles and concepts as expressed by academics and business experts. In the course, students acquire knowledge of key management issues and functions, soft skills and management competencies. More explicitly, students learn how to critically investigate and implement management functions such as planning, organizing, directing and controlling, and develop communication, motivation and decision-making skills in a management context. Prerequisite(s): GE105; Co-requisite(s): GE106, GE131, IT100 Credits: 3

Examines marketing as an integral part of business management within the wider scope of the firm’s social responsibility and protection of the environment. The course analyzes the function of marketing in an integrated business management context and explores topics such as modern marketing practices, the description of the marketing process, environmental factors, consumer behavior, and the marketing mix. Prerequisite(s): GE105, IT100; Co-requisite(s): GE106, GE115 Credits: 3

Introduces students to the fundamentals of business finance and develops a conceptual framework for corporate financial management. Topics covered include: the role and value of money within different time periods, the acquisition and allocation of funds, and the basic concepts and techniques of working capital management. The course also emphasizes the use of information by business managers, as to where it can be obtained and how it can be used in investments that involve financing, planning, and control responsibilities. Prerequisite(s): GE105, GE106, IT100, GE131 Credits: 3

This course is designed to help students develop entrepreneurial management and innovate and manage opportunities in several types of organizations, i.e., large firms, SMEs, start-ups, etc. Foundations of Entrepreneurial Management is a practical compilation of change management, entrepreneurial leadership, people operations, and team building – a set of entrepreneurial approaches for cultivating a creative management style based on contemporary organizational needs and entrepreneurial innovation structures. Prerequisite(s): 1 E-core class Credits: 3

Examines the market mechanisms and forces that create movements in prices of goods and services. The course analyzes the behavior of consumers, costs of production, the distribution of income and the price determination of factors of production, as well as the determination of the level of output that must be produced by a firm or an industry under different market structures to maximize profits or minimize losses. Prerequisite(s): GE105, GE131, IT100 Credits: 3

Covers the overall economic performance of a national economy. The course deals with the determination of the level of the gross national product, employment, prices of goods and services, and the growth of an economy. The course also analyzes the role of money and banking systems, the impact of fiscal and monetary policy on the level of output, employment, prices and the effect of international transactions on a national economy. Prerequisite(s): GE105, GE131, IT100 Credits: 3

Business Analytics for Decision Making embraces quantitative data analysis methods for the optimization of decision-making in modern business environments. Students explore data and quantitative models, learn how to computationally resolve real business problems, and implement fundamental concepts and theories in data analytics for business strategic planning and operations. Skills and knowledge on data resources and data resilience to communicate the value of analytics within and across organizations are integrated into the course material. Prerequisite(s): GE105, GE106, IT100, 1 core business class Credits: 3

The course introduces students to EU established policies, EU business basic concepts, principles, management, objectives, and contemporary issues of business organizations. It covers a wide range of topics including, conducting business nationally and internationally, ethics and social responsibility of business enterprises, Greek and European economy, Organizational culture, economy, and society of EU-27, Entrepreneurship and how to start a new business in EU, marketing, and consumer behaviorism. Prerequisite(s): None Credits: 3