Master of Business Administration (MBA)

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Core Curriculum (9 courses, 27 credits – 54 ECTS)

Students are engaged in interactive seminars and workshops that reshape how they think, act, and perceive themselves. Through feedback and self-reflection, students focus on their emotional intelligence and develop a growing awareness of their own styles of professional conduct and management. Prerequisites: Completion of all MBA core courses or permission by program director. To be taken in the last term of study. Credits: 3
Provides a holistic view of an enterprise framed through the basic concepts of management functions. Contemporary business challenges are identified and studied, focusing on how to address issues and exploit opportunities in a competitive business environment. Prerequisites: None Credits: 3
Focuses on the fundamental economic concepts necessary for managerial decision making and how those interplay with business policy. It introduces tools which are essential for understanding the global economic environment within which businesses operate and focuses on how optimal business decisions should be made by taking into consideration economic factors. Prerequisites: None Credits: 3
Provides an overview of marketing processes and principles, and gives students the opportunity to apply the key marketing concepts to real-business situations. The course teaches students to identify and explore the significance of market needs, to plan for the development of goods and services, to organize communication campaigns, and to develop marketing strategy for internationalization of the enterprise. Topics include the development of commercial relationships, building successful brands, and strategic market planning. Prerequisites: None Credits: 3
Provides a thorough understanding of how people are managed at work. The focus is on key HR practices and activities ranging from job analysis to training and rewards systems. Additional critical, applied, and theoretical contemporary HR approaches such as flexible working, outsourcing, employee involvement and commitment at the work place are also discussed. Prerequisites: None Credits: 3
Introduces students to the principles of managerial finance. The course covers the basic principles of corporate finance and the elements needed for financial management, planning, decision-making, and valuation in a business enterprise. The areas of study include: financial markets and instruments, time value of money, valuation of assets and projects under certainty and uncertainty, and corporate financing policy. It concludes with a critical approach of the mergers and acquisitions strategies in the modern financial environment. Prerequisites: None Credits: 3
Explores financial and managerial accounting and procedures, with a focus on the content, analysis, and interpretation of financial and management accounting information. Topics include techniques and tools for planning, control, and decision making in an effort to achieve organizational goals. Prerequisites: None Credits: 3
Provides a framework for conducting research in a scientific manner in all areas of business. It examines the role of statistics and forecasting in the business decision-making and planning process. Topics include problem identification, research design, data collection methods, sample design, data analysis and interpretation and report preparation. Prerequisites: None Credits: 3
Strategy definition and dissemination within a firm are discussed in this course using a multilevel approach. Intra-industry analysis, resources and capabilities analysis, and understanding of sustainable competitive advantage are explored. Prerequisites: None Credits: 3

Elective Curriculum (2 courses, 6 credits – 12 ECTS)

People Management Certification
Focuses on the behavior of people at work as well as the way they interact in the organizational environment with effects on organizational performance and effectiveness. It examines different systems, structures and processes, and is divided into two modules moving from individual behavior to the organization with emphasis on leading change. Topics include: self-awareness, work attitudes, emotions, organizational dynamics, and new leadership roles as ambidexterity, agility and managing complexity. Prerequisites: None Credits: 3
Provides an understanding of the fundamental principles and laws that form the legal environment in which all businesses function, as well as of important legal issues that may affect day-to-day business activities. Areas of study include legal issues concerning internal and external stakeholders (personnel, customers, suppliers and competitors). Topics in ethics to be discussed include the special responsibilities of professionals, the obligations of corporations concerning the environment and product safety, and employee rights. Emphasis will be given to the mastery of representative ethical systems and concepts, and their application to real-life situations. Prerequisites: None Credits: 3
Provides an understanding for the reward functions that contemporary organizations implement. It examines various compensations and benefits strategies offering a multinational perspective for total and flexible rewards dominate the global market place. Topics include: job analysis, wage scales, pension and benefits, incentives, HRIS systems, compensation and benefit planning and profit sharing. Prerequisites: None Credits: 3
Emphasizes the aspects of employment relations from both a US and a European perspective. It provides students with an overview of the legal framework at work discussing the regulatory revolution, employment contracts, discrimination, equal opportunity and diversity as well as discipline and grievance. Other topics also include: collective bargaining, employee involvement and participation and special topics on unionism, conciliation and arbitration, and redundancy procedures. Prerequisites: None Credits: 3
Operational Excellence Certification
Covers the principles of Business Analysis as defined by IIBA and Service Management as defined by ITIL. Beyond the theoretical background, a practical approach is adopted in order to provide an understanding of the way these principles are applied in order to achieve operational excellence. Prerequisites: None Credits: 3
Explores service management, business analysis and operations management. Essential knowledge of standard frameworks for service management (ITIL), business analysis (BABOK) and project management (PMBOK) in the context of decision making are discussed. It also focuses on the importance of technology and information use in decision making, and the achievement of organizational goals. Prerequisites: None Credits: 3
Covers the management of projects within an organizational context, including the processes related to initiating, planning, executing, controlling, reporting, and closing a project. Project integration, scope, time, cost, quality control, and risk management are also explored. Managing the changes in organizations resulting from introducing or revising information systems is examined, as are identifying project champions, working with user teams, training, and documentation. Prerequisites: None Credits: 3
The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding, but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisites: None Credits: 3
Digital Marketing Certification
Focuses on understanding and implementing the digital media landscape and digital analytic concepts. The course explores the digital marketing tools including: e-mail marketing, newsletter release, social media listening, Search Engine Optimization (SEO) analytics, conversion optimization, digital content management – web site architecture and consumer engagement analytics in creating marketing decision making. The course focuses on legal and ethical issues of digital marketing. The course focuses on using digital marketing analytics in formulating effective and efficient company–customer quality relationships, new product development. The course optimally leads to On-Line Marketing Certified Associate (OMCA). Prerequisites: None Credits: 3
Introduces students to on-line / off-line marketing operations in various business markets. The digital era is strongly affecting marketing practices, and regardless of the industry, sector, or geography, the marketing student needs to understand the power of digital marketing strategies, tools and techniques. The course focuses on relationship marketing theory as the means of a service– dominant business approach into the markets. In addition, the course explores digital marketing planning and implementation practices, reporting and the impact digital marketing management has on differentiated marketing activities. Prerequisites: None Credits: 3
Students are introduced to public relations as a strategic, planned process to influence public opinion through sound character performance, based on mutually satisfactory two-way communication. The course covers the Public Relations functions that help an organization and its publics to mutually adapt to each other. Topics include: strategic communication, media relations, the management of issues (crisis management), community relations, consumer relations, international relations, and public opinion management. Prerequisites: None Credits: 3
Introduces students to the principles of branding and integrated marketing communications. The course familiarizes students with the practice of marketing communications and its role in creating value for the firm and its stakeholders. Special reference is made to advertising, media planning, and the differences between marketing and public relations. Furthermore, it introduces students to current applications of integrated communications practice in the competitive environment. Prerequisites: None Credits: 3
In this course, students will gain essential knowledge and skills for effectively integrating Artificial Intelligence (AI) into business areas such as B2B, B2C and sales practices. With a focus on pursuing complex and key organizational accounts, students will explore how AI technologies can revolutionize territory account planning, new business opportunity identification, and marketing and sales solution development. Additionally, the course provides insights into strategic management of the marketing and sales mix for key accounts in both domestic and international markets. Prerequisites: None Credits 3
Μanagement Information Systems Certification
Presents management and strategic perspectives for aligning competitive strategy, core competencies, and information systems. The course explores the development and implementation of policies and plans to achieve organizational goals. It defines the systems that support the operational, administrative, and strategic needs of the organization, its business units, and individual employees. Students learn approaches to managing the information systems function in organizations, including examination of the dual challenges of effectively controlling the use of well-established information technologies, while experimenting with selected emerging technologies. Prerequisites: None Credits: 3
Addresses the role of management support systems in decision-making within organizations by combining data, sophisticated analytical models and tools, and user-friendly software into a single powerful system. Data from internal and external sources are examined to help monitor organizational performance, track activities of competitors, spot problems, identify opportunities, and forecast trends. Topics include data mining, artificial intelligence techniques, and agent technologies. Prerequisites: None Credits: 3
Covers the systems development life cycle, analysis and design techniques, requirements collection and structuring, process modeling, data modeling, design of interface and data management, and middleware design. Students will use current methods, tools, and methodologies including the latest UML platforms, prototyping & visual development. Prerequisites: None Credits: 3
Provides instruction in all aspects of e-business operations, from front-office marketing, commerce, sales and customer service, to back-office operations, including human resource administration and supply-chain management. Additionally, emphasis will be placed on the use of e-business models to enable the Internet to function as a trusted medium for carrying on day-to-day business activities and enhance the performance of an organization. Prerequisites: None Credits: 3
Other Business Electives
Aims at exploring alternative sales management strategies as part of the people management competency of the MBA program as well as sales applications and practices within a competitive business environment. More analytically, the course focuses on effective and efficient line management of sales-reps, sales and forecasting techniques as preparation for effective selling practices, account and territory management, development of selling roles, skills and competencies. Finally, the course examines the role of selling within the Customer Relationship Management framework and hence, building of long-lasting business relationships. Prerequisites: None Credits: 3
Focuses on negotiation in the global business setting, on culture and negotiation strategy, culture and negotiators' interests, and culture and negotiation ethics. It also covers factors such as dispute resolution venue, currency, and having government on the other side of the table. Prerequisites: None Credits: 3
Provides an overview of the environment, structures, and systems that are the basis for international business. Students are exposed to the geography, cultures, economies, politics, and other infrastructures of major market areas of the world. The course develops team and individual organizational skills and capabilities in intercultural communication, strategic management, and the negotiation, implementation and evaluation of international business issues. Prerequisites: None Credits: 3
Examines the challenge of entering and operating effectively in foreign markets. It investigates how decisions need to be made regarding international marketing objectives, strategies and policies, foreign market selection, adaptation of products, distribution channels of communications to fit each foreign market, and systems of international marketing organization, information gathering, planning and control. Prerequisites: None Credits: 3
Offers a framework for understanding the entrepreneurial process, and exposes students to challenges, problems, and issues faced by entrepreneurs who start new ventures. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept and marketing plan, assess and obtain the required resources, manage the growth of new ventures, and plan exit strategies. Prerequisites: None Credits: 3
Offers an attitude adjustment about crises. The course uses crises case studies and real-time crisis scenarios to teach students sound planning and crisis forecasting techniques. A practical, business-oriented overview introduces students to strategic communication techniques on how to avoid interfering with normal operations of business and falling under media scrutiny, and how to protect the corporate image or a company’s bottom line during a crisis situation. Prerequisites: None Credits: 3

Capstone Project (1 course, 3 credits – 6 ECTS)

Students demonstrate knowledge and skills integration acquired across the MBA program, the ability to conduct high level analysis of business issues, and to develop robust recommendations and solutions to the business issues they investigate. Through the project, students hone their critical analysis, empirical investigation, managerial argumentation, decision making, persuasion and project management skills, valuable for the enhancement of their professional careers. Prerequisites: Completion of all program requirements or permission by program director.
To be taken in the last term of study. Credits: 3

* Aviation and shipping electives are only available to continuing students in the Athens campus for the AY 2021-2022.

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