Maria Xenofontos is a PhD candidate (Faculty of Communication & Mass media studies, National & Kapodistrian University of Athens). Her working thesis examines communication strategies for political campaigns. She holds a Master Degree in Political communication & New Technologies (Faculty of Communication & Mass media studies, National & Kapodistrian University of Athens) and a BA in Journalism and Mass Media (Department of Journalism and Mass Media Communication, Aristotle University of Thessaloniki). She has been part of several academic research projects, published in academic journals, concerning the media content in Greece, the political communication strategies, the news strategies, the uses and gratification of social media and privacy issues. Currently, she is partner in Mediazones, a media analysis & communication agency, specialized in social media research and campaigns. Prior she has been working as senior media researcher for a media monitoring firm and as election campaign manager for political organizations.
Research Interests
Media Content Analysis, Communication strategies & techniques, Political communication, News Management strategies, Social media campaigns, Social media analytics